Starting a new business
Check the market, give the business a name and a logo, then a site people can find.
Services
Start with what the business needs. Five areas, one team.
Each service works on its own, and they connect when the work needs more than one. We build the scope around your situation, not a fixed package.
Marketing & Strategy
Research, audits, plans, pricing and launches, decided before the spend.
- Market & Competitor Research Size, demand, competitors and gaps in a market, before you invest.
- Customer Research & Segmentation Who buys, who decides, why they choose you and where you lose them.
- Marketing, Brand & Customer Experience Audits An honest review of your brand, marketing and customer experience today.
- Marketing Strategy & Planning Objectives, plans, channel roles and measures the whole team can follow.
- Launch & Market Entry Strategy A plan for launching a product or brand, or entering a new country.
- Outsourced Marketing Team Your marketing function, run monthly: plan, coordinate, execute, review.
Branding & Design
From what the brand stands for to the files a printer receives.
- Brand Strategy & Positioning Position, value proposition, brand architecture and rebrand direction.
- Naming & Verbal Identity Names, messages, voice and taglines that work in Arabic and English.
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Visual Identity Design
The full visual system, with guidelines and templates the team can use.
- Interior & Brand Space Design How the brand shows up in the shop, café or office, set as direction for whoever builds it.
- Packaging Design Packs, product labels and range variants, with files ready for the printer.
- Company Profiles & Presentations Profiles, sales presentations and sales sheets written and designed to sell.
- Print Design & Production Printed materials designed on brand and followed through to delivery.
Content & Digital Marketing
Content, video, social, ads and media buying (digital, TV, radio, outdoor), SEO, retention, analytics.
- Content & Creative Campaign ideas, content plans, copy and designs: what to say and how it looks.
- Photography & Video Production Photos, brand films, TV and radio ads, reels and short videos, made for each platform.
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Social Media Management
Strategy, publishing, replies, monitoring and reports for your social accounts.
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Advertising Campaigns & Media Buying
Plan, buy, run and report paid media across digital, TV, radio and outdoor.
Google Ads Management Social Media Advertising TV, Radio & Outdoor Advertising
- SEO Be found in search for what you offer, in Arabic and English.
- Customer Communications, Automation & Retention Follow-up, retention, loyalty communications and automated messages.
- Marketing Analytics & Conversion Optimisation Tracking, dashboards, channel contribution and conversion tests.
Websites & Apps
Websites, landing pages, online stores and apps, and the care that keeps them running.
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Website Design & Development
Company websites planned, designed, built and handed over ready to update.
- E-commerce Development Online stores from product page to checkout, built for phone and desktop.
- Mobile App Development iPhone and Android apps designed, built, published and supported.
- Website Maintenance & Hosting Hosting, updates, backups, domain, email and agreed monthly edits.
Events & Exhibitions
Your own events and launches, and booths at other organisers’ exhibitions.
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Event Planning & Production
Launches, openings and brand activations, from concept to follow-up.
- Exhibition Booth Design & Build Booth concept, 3D visuals, build, show days, dismantling and follow-up.
Not sure where to start? Start from your situation.
Growing an existing business
See what works today, plan the next step, then bring in and keep more customers.
Entering a new market
Understand the market first, then decide how to enter and at what price.
Selling to other businesses
A clear position, a profile that sells, a presence at the right exhibitions and a site that backs it up.
Refreshing the brand
Review what the brand means to people today, then decide what changes and what stays.
Not every need stays inside one area.
A launch may connect market research, positioning, an identity, a website and a campaign. A company profile may connect the business story, the messages, the copy and the design. We connect only what the work needs, and we tell you when one service is enough.
A project, or an ongoing team
Project
A defined scope with a clear start and end: research, a brand, a profile, a website, an app or an event.
Outsourced marketing team
An ongoing team for planning, content, social media, ads and reporting, reviewed with you on an agreed rhythm.
Questions we often hear
Can we work with OG on one service only?
Yes. Many clients start with one service, such as a logo, a company profile or a website. If we think something else needs attention first, we say so.
Does every project start with research?
No. If you already have good evidence, we review it and build on it. We suggest research only when the decision needs it.
How is the scope agreed?
We start with a conversation about the need and review what you already have. Then we send a written scope with the deliverables, the steps and the review points for your approval before work starts.
Do you work across Egypt and the Gulf?
Yes. We have offices in Cairo and Dubai and work with clients in 9 markets, in Arabic and English.
Not sure which service fits?
Tell us what is happening in the business. We will suggest where to start.