Market & Competitor Research
Size, demand, competitors and gaps in a market, plus feasibility studies and business plans, before you invest.
Service area 01
Marketing & Strategy
Decide with evidence. Then plan the work.
For businesses deciding what to launch, where to compete and where marketing effort should go. We research, review and plan. Marketing consulting is also available as a standalone engagement when one decision needs an outside view.
The services
Customer Research & Segmentation
Who buys, who decides, and why they choose you or a competitor.
Marketing, Brand & Customer Experience Audits
An outside review of your brand, campaigns, channels and customer experience today, including mystery shopping.
Marketing Strategy & Planning
Objectives, annual and quarterly plans, channel roles and measures. Consulting is available on its own.
Launch & Market Entry Strategy
A plan for launching a product or brand, or entering a new country, in the right order.
Outsourced Marketing Team
Your marketing function, run every month: planning, coordination, execution and review.
Help choosing
Market research or customer research?
If the question is "is there room for us here?", start with Market & Competitor Research: size, demand, competitors, gaps. If it is "why are we not chosen?", start with Customer Research & Segmentation: who buys, who decides and why they leave.
An audit first, or a new plan?
If you already spend on marketing and cannot tell what works, an audit shows what to keep and what to stop. If the activity is new, or the audit is done, go to Marketing Strategy & Planning.
A plan for our team, or a team that runs it?
Marketing Strategy & Planning hands your team a plan to run. The Outsourced Marketing Team plans and runs the work with you every month, through our content and digital marketing services.
A launch plan or an annual plan?
A launch or a new country has its own sequence and needs messages adapted per market: Launch & Market Entry Strategy. Marketing across the year for what already exists: Marketing Strategy & Planning.
How these services connect
Research and audits feed the plan, but they are not a condition for it: when enough evidence exists, we start with the plan. Pricing Strategy sits under planning and can be bought on its own. Marketing consulting is available as a standalone engagement, for a single decision or a second opinion, without a full plan.
Work in Marketing & Strategy
All work
Not sure where to start?
Tell us the decision in front of you. We will suggest the smallest useful first step.