Content & Creative
Campaign ideas, content plans, copy and designs: what to say and how it looks.
Content & Digital Marketing
Advertising Campaigns & Media Buying
Ads that reach the people who intend to choose
For companies that run paid campaigns, or are about to. We define the customer, their need and what we want from the ad, to reach people who intend to choose. Then we plan, buy and run the media across digital, TV, radio and outdoor, and show what happened.
What it covers
- Media planning: channels, timing and the role of each channel
- Media buying and booking across digital and traditional channels
- Budget allocation across channels
- Lead generation and sales campaigns
- Targeting and ongoing optimisation
- Creative testing
- Lead quality review with your sales team
- Campaign conversion tracking and campaign reports
- Digital: Google Ads Management
- Digital: Social Media Advertising
- TV, Radio & Outdoor Advertising
What you receive
- A media plan: audience, goal of each ad, channels, budget split and timing
- Campaigns set up and live on the agreed channels
- Creative test results and what we keep or stop
- Campaign reports with the next changes we recommend
- Lead quality notes agreed with sales
What we work toward
We work toward more of the right enquiries for the same budget. The offer, the market and how fast sales follows up all shape the result, so we report what happened plainly and do not promise numbers.
Specialist pages
Who it is for
- Ads are running, but nobody can say which channel brings real enquiries
- Sales says the leads from ads are weak or off target
- A launch or a season needs several channels working from one plan
- The campaign mixes digital with TV, radio or outdoor and needs one owner
How we work
- 01
Define
Who the customer is, what they need and what this ad must do. We agree with you what counts as a good lead.
- 02
Plan
Channels, budget split, timing and measures. Spending starts only after you approve the media plan.
- 03
Set up and launch
Tracking, audiences and ads. You approve the ads before they go live.
- 04
Run and test
We test creatives and audiences, move budget toward what works and stop what does not.
- 05
Review with sales
We compare the leads with sales feedback, then report and agree the next changes.
What we need from you
- The business goal, the offer and who it is for
- The media budget and campaign period
- Access to existing ad accounts, or approval to set them up in your company's name
- Approved ads, or a brief if we will produce them
- Regular feedback from sales on lead quality
Not included in this service
- The campaign idea, copy and design Available as its own service
- Photo and video production for the ads Available as its own service
- Landing pages built for the campaign Available as its own service
- Cross-channel attribution and full journey analysis Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Work in this service
All workQuestions before you decide
Do we need every channel?
No. We choose channels by where the customer is and what the ad must do. Some plans use one digital channel; others mix digital with TV, radio or outdoor.
Can you take over campaigns that are already running?
Yes. We first review the current setup and tracking, then agree with you what to keep, fix or stop.
Who owns the ad accounts, and how is ad spend paid?
Ad accounts and pages we create are set up in your company's name and stay yours. Ad spend can be paid by you directly to the platform, or through us. We agree which before the campaign starts.
Works well with
Marketing Analytics & Conversion Optimisation
Tracking, dashboards, channel contribution and conversion tests.
Landing Page Design
Focused campaign pages with a form, built for one offer and one action.
Who should your next ad reach?
Share the goal, channels and campaign period, and we will suggest a media plan to discuss.