Jouri Ward
An identity and pattern system for a café and restaurant in Egypt, carried across packaging, signage and service.
View the case
Branding & Design
Interior & Brand Space Design
People should feel the brand before they read the sign.
For shops, cafés, restaurants, gyms and offices that are opening or changing. We set how the brand appears in the place: the patterns, colours, graphics, front and signage. Your interior designer or contractor takes that direction and builds the space.
Who it is for
- A new branch is opening and the interior is about to start
- The place looks generic and could belong to any brand
- A new identity is ready, but the place still shows the old one
- Several branches look different and need one direction
What it covers
- The idea of the place: what people should feel when they walk in
- Colour and material direction that matches the brand
- Patterns and graphic elements for walls and surfaces
- Shop front and signage design
- Brand touches in service: menus, uniforms and point-of-sale items
- 3D visuals of the space, when requested
- A direction file for the interior designer or contractor
- Recommending execution partners, and reviewing that the build follows the direction
What you receive
- The place idea and mood, shown on the space
- Colour and material direction
- Wall graphics and pattern designs, in files ready for production
- Shop front and signage designs
- A direction file the interior designer or contractor can follow
What we work toward
A place that people recognise as your brand, and a team building it from one clear reference instead of guesses.
How we work
- 01
Understand the place
We look at the space, the customers and how they move through it, and the brand identity it needs to carry.
- 02
Set the direction
We present the idea, colours, materials and graphic elements on images of the space, and agree one direction with you.
- 03
Design the brand elements
We design the wall graphics, patterns, front and signage, and any service items agreed in the scope.
- 04
Hand over
We deliver the direction file and production files, and walk your interior designer or contractor through them. If you need someone to build it, we can recommend partners.
- 05
Review the direction
As the place takes shape, we review that it follows the direction. The contract and day-to-day follow-up stay between you and the contractor.
What we need from you
- The brand identity, or a plan to build one first
- Photos and measurements of the space, or the current plans
- Who will design the layout and build the place
- Any landlord, mall or authority rules for the front and signs
Not included in this service
- A new visual identity, when the brand does not have one yet Available as its own service
- Interior layouts, elevations and technical drawings
- Specifying furniture and materials by product or supplier
- Managing the build, fit-out and site supervision
- Producing the signs and large-format graphics designed here Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Work in this service
All work
Fitness Reps
A gym in Egypt built from research to the gym floor: brand, merchandise, pricing, marketing, ads, production and interior direction.
View the case
Questions before you decide
Do you design the full interior?
No. We set how the brand appears in the place and design the brand elements in it. The layout, technical drawings and building stay with your interior designer or contractor, and we hand them a clear direction to work from.
Can you find someone to build it?
Yes. We can recommend execution partners. You contract and follow up with them directly, and we review that the work follows the brand direction.
Can this start before we have an interior designer?
Yes. Setting the direction first often helps choose the right designer or contractor, and gives them a brief from day one.
Works well with
Visual Identity Design
The full visual system, with guidelines and templates the team can use.
Print Design & Production
Printed materials designed on brand and followed through to delivery.
Exhibition Booth Design & Build
Booth concept, 3D visuals, build, show days, dismantling and follow-up.
Opening or refreshing a place?
Tell us about the space and its stage. We will suggest where the direction should start.