Brand Strategy & Positioning
Position, value proposition, brand architecture and rebrand direction.
Branding & Design
Naming & Verbal Identity
A name and a way of speaking that work in both languages.
For companies naming a new business, brand or product, or tightening what they say. We create names, messages and a voice that fit the position, screen the names in your markets, and write guidance the team can use.
Who it is for
- A new company, brand, product or branch needs a name
- The current name limits new markets or new products
- The message changes from one channel or salesperson to another
- Arabic copy reads like a translation of the English
What it covers
- Company, brand and product names
- Initial name screening: language, meaning, visible use, and domain and social handle availability
- Core and commercial messages
- Brand voice in Arabic and English
- Brand story
- Taglines
What you receive
- Shortlist of names with the thinking behind each and screening notes
- Messaging framework: core message, supporting messages and commercial messages
- Voice guide with examples in Arabic and English
- Brand story and tagline options
How we work
- 01
Brief
We agree the position, audience, markets and what the name or message must carry.
- 02
Create
We develop name and message routes in both languages, not one language translated into the other.
- 03
Screen
We check meaning, pronunciation and connotations in your markets, look for visible use of the name online and in the category, and check whether the domain and social media handles are available.
- 04
Choose and write
You choose the final name with us, then we write the messages and voice guide for the team.
What we need from you
- The brand strategy or a clear picture of position and audience
- Markets and languages the name must work in
- Where the company will be licensed and its activity, since licensing authorities set rules for names
- Names already considered or ruled out, and why
- Current copy and materials, for messaging and voice work
Not included in this service
- Legal clearance, trademark searches and trademark registration: these need a trademark lawyer or agent
- Company or trade name registration with the authorities
- Ongoing copywriting for campaigns, social media and websites Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Work in this service
All workQuestions before you decide
Does your screening mean the name is free to use?
No. Our screening is a first filter: it removes names with a poor meaning, hard pronunciation or obvious visible use, and checks whether the domain and social media handles are available. Two separate checks remain: approval of the trade name by the licensing authority, and a trademark search by your own trademark lawyer. One does not replace the other, and we recommend both before final approval.
Can you work on messages and voice without a new name?
Yes. Many clients keep their name and only need clearer messages and a voice the team can apply in both languages.
Works well with
Logo Design
A logo with its versions and final files, designed to grow into an identity.
Content & Creative
Campaign ideas, content plans, copy and designs: what to say and how it looks.
Naming something new, or saying it more clearly?
Tell us what you are naming and for which markets. We will suggest how we would approach it.