Fitness Reps
A gym in Egypt built from research to the gym floor: brand, merchandise, pricing, marketing, ads, production and interior direction.
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Marketing & Strategy
Marketing Strategy & Planning
A marketing plan the whole team can follow.
We turn business goals into marketing choices: who to reach, with what offer and message, through which channels, with what budget, and how to measure it. Marketing consulting is also available as a standalone engagement.
Who it is for
- Marketing is busy but has no clear direction
- You are planning the next year, quarter or growth stage
- Effort is spread over too many channels
- Leadership asks what marketing is achieving
- Marketing and sales pull in different directions
- The choice is open between retail, online, distributors or direct sales
How we work
- 01
Understand
The current situation: business goals, customers, market and competitors, sales data and what has worked so far.
- 02
Choose
Priorities, audiences, offers, messages and the role of each channel. We agree the direction with you before detailed planning.
- 03
Plan
A roadmap with budget direction, timing, owners, and scenarios for what changes if results differ.
- 04
Measure and hand over
The few numbers that show progress and how often to review them. We walk your team through the plan.
What we need from you
- Business goals and targets for the period
- Sales and marketing results to date
- The current budget range and team setup
- Any research, audits or brand strategy already done
Not included in this service
- Defining brand positioning; the plan uses it Available as its own service
- A dedicated plan for a launch or a new country Available as its own service
- Running the plan with you every month Available as its own service
- Producing the content, campaigns and ads in the plan Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
What it covers
- Strategy and objectives
- Annual and quarterly plans
- Product portfolio and offer direction
- Sales and distribution channels
- Budget and channel roles
- KPIs and governance
- Integrated campaign and seasonal plans
- Growth and scenarios
- Commercial execution roadmap
- Marketing and sales alignment, including the lead journey and what the sales team needs
- Retention direction
- Consulting, available as a standalone engagement
- Pricing Strategy, as a focused specialty
What you receive
- Marketing strategy with objectives and priorities
- Annual plan with a quarterly breakdown, or a campaign or season plan
- Channel roles and budget direction
- A short set of KPIs and a review rhythm
- Execution roadmap with owners
What we work toward
Fewer, clearer priorities and a team that works from the same choices. Results depend on how the plan is run, so the plan says how progress is checked and when it is adjusted.
Specialist pages
Work in this service
All work
QWAM
We built QWAM as a complete brand system for slimming and wellness products: identity and packaging, a marketing plan, product selection and pricing, photography, social media management and campaigns, and the website.
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Cainira
We built Cainira, a brand of herbs, natural oils and natural products, from research and the name to identity, packaging, pricing, the market-entry plan, photography, social media and ads.
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Questions before you decide
What is the difference between the strategy and the plan?
The strategy is the set of choices: who to reach, with what offer, where to compete and what to leave out. The plan turns those choices into actions, timing, budget direction, owners and measures. We deliver both, and the plan shows which choice each action serves.
Can we book consulting without a full plan?
Yes. Marketing consulting is available as a standalone engagement: for one decision, a review of a plan your team wrote, or a second opinion before a large commitment. The scope is agreed before we start.
Do we need research before the plan?
Not always. If you already have enough evidence on the market and customers, we start with the plan. If a key question has no answer, we say so and suggest the smallest research that answers it.
Who runs the plan once it is delivered?
Your choice. Your team can run it, we can run parts of it through our content and digital marketing services, or the Outsourced Marketing Team can run it with you month by month.
Works well with
Pricing Strategy
Price levels, offers and menu or product pricing, based on value and market.
Outsourced Marketing Team
Your marketing function, run monthly: plan, coordinate, execute, review.
Marketing, Brand & Customer Experience Audits
An honest review of your brand, marketing and customer experience today.
Need a marketing plan that holds together?
Tell us the goal and what you are doing today. We will suggest where to start.