Fitness Reps
A gym in Egypt built from research to the gym floor: brand, merchandise, pricing, marketing, ads, production and interior direction.
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Marketing Strategy & Planning
Pricing Strategy
Prices that match the value customers see and the margin you need.
For businesses pricing a new product or menu, adjusting prices, or rethinking their offers. We study what customers value, how the market prices, and what your margins need, then set price levels and an offer structure.
When it fits
- A new product, service or menu needs prices
- Costs went up and prices need adjusting
- Offers sell, but margins suffer
- Too many prices and bundles confuse customers
This page, or the broader service?
Choose Pricing Strategy when
- The marketing plan is clear, but pricing is the open question
- A menu, product range or package list needs a full price review
- Costs or competitors changed and prices must follow
When pricing is one of several open questions, such as channels, offers, budget and objectives, Marketing Strategy & Planning covers it with the rest, so prices and plan support each other.
How we work
- 01
Benchmark
Competitor prices, what customers see as value, the cost of each item, calculated by us or taken from your figures, and your margin targets.
- 02
Structure
Price levels, bundles and offers, and which items attract customers and which carry the margin.
- 03
Review options
We present options with their trade-offs. You choose and approve the final prices.
- 04
Roll out
Notes for staff, menus and sales channels, and what to watch in the period after the change.
What we need from you
- Unit costs if you have them, or the recipes, ingredients and purchase prices we need to calculate them; plus margin targets
- Sales by item or product
- Current price list, menu and offers
- The competitors customers compare you with
Not included in this service
- Willingness-to-pay research with customers Available as its own service
- Applying the prices to a specific launch Available as its own service
- Designing the menu itself Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
What it covers
- Value and market analysis
- Price levels
- Offer and bundle structure
- Menu and product pricing
- Cost per item or dish: calculated by us, or taken from your figures
What you receive
- Pricing recommendations with the reasoning behind each level
- Offer and bundle structure
- Rules for discounts and seasonal offers, so promotions do not erode the margin
- Menu or product price list with notes for rollout
What we work toward
Prices customers understand and that protect your margin. How customers respond to a change is checked after rollout, not assumed in advance.
Work in this service
All work
QWAM
We built QWAM as a complete brand system for slimming and wellness products: identity and packaging, a marketing plan, product selection and pricing, photography, social media management and campaigns, and the website.
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Cainira
We built Cainira, a brand of herbs, natural oils and natural products, from research and the name to identity, packaging, pricing, the market-entry plan, photography, social media and ads.
View the case
Questions before you decide
Do you set the final prices?
We recommend; you decide. You carry the margin and know constraints we may not see, so the final call stays with you.
Do you calculate the cost of each dish or product?
Yes, if you need it. We can calculate the cost per item from your recipes, ingredients and purchase prices, or work from cost figures you already have. Either way, prices are set against a known cost.
Is this only for restaurants?
No. Menu pricing is one case. The same work applies to products, services and packages, whether you sell to consumers or to companies.
Works well with
Marketing Strategy & Planning
Objectives, plans, channel roles and measures the whole team can follow.
Market & Competitor Research
Size, demand, competitors and gaps in a market, before you invest.
Launch & Market Entry Strategy
A plan for launching a product or brand, or entering a new country.
Unsure about your prices?
Tell us what you sell and where. We will suggest how to review it.