Social Media Management
Strategy, publishing, replies, monitoring and reports for your social accounts.
Content & Digital Marketing
Content & Creative
A clear idea first, then the words and designs that carry it.
For brands whose content is busy but says little. We set the campaign idea and the content plan, then write and design what goes on the website, in articles, on social media and in ads.
Who it is for
- A launch or a season needs one idea that every channel carries
- Posts go out regularly, but no one could say what the brand stands for from reading them
- The website copy is out of date or reads like a translation
- An in-house team publishes, but needs ideas, copy and designs to work from
- Sales needs articles and case studies that explain the work to buyers
- One team is wanted for the idea, the production and the publishing
What it covers
- Campaign strategy, ideas and creative direction
- Content strategy and editorial planning
- Copywriting in Arabic and English, by our own team
- Translating and localising existing material
- Website copy
- Articles
- Case studies
- Social media and ad designs
- Repurposing content into new formats
What you receive
- A campaign idea with its key message and creative direction
- A content strategy with content pillars, and an editorial calendar built around campaign moments
- Ready-to-publish copy for the website, articles, case studies and ads
- Social media and ad designs in the agreed formats
- Repurposed versions of existing content
- Arabic or English versions of existing material, localised for the market
What we work toward
Content that sounds like the same brand on every channel and gives people a reason to stop and read. How far it travels depends on the channel, the offer and the media behind it, so we do not promise reach.
How we work
- 01
Understand
We review the brand, the audience, the goal and what has been published before.
- 02
Set the idea and plan
We present the campaign idea or the content plan. Production starts only after your approval.
- 03
Write and design
We share drafts for review. Revision rounds are agreed before work starts.
- 04
Hand over and adapt
We deliver final files for each channel, and turn strong pieces into new formats.
- 05
Learn
We review what worked with you and adjust the next plan.
What we need from you
- Brand guidelines and identity files
- Accurate product or service facts, and any claims that need legal or medical review
- Past content and what you know about how it performed
- One person who approves on your side
Not included in this service
- Publishing and running the accounts Available as its own service
- Buying media and running ads, on digital channels, TV, radio and outdoor Available as its own service
- Photo shoots and video production Available as its own service
- Keyword research and search measurement Available as its own service
- Brand strategy, when the brand direction is still missing Available as its own service
- A new visual identity Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Is the Arabic translated from the English?
No. Our own team writes each language from the idea, with the same message and the same limits on claims. Arabic is written in clear, neutral Arabic that reads well across our markets. If you already have material in one language, such as an English website, we can also translate and localise it.
Can articles be written for search?
Yes. Articles can follow keyword briefs so they answer what people search for. Keyword research and search measurement belong to the SEO service.
Works well with
Photography & Video Production
Photos, brand films, TV and radio ads, reels and short videos, made for each platform.
Advertising Campaigns & Media Buying
Plan, buy, run and report paid media across digital, TV, radio and outdoor.
Have a launch or a message that needs an idea?
Tell us what you need to say and to whom. We will suggest where the content should start.