Brand Strategy & Positioning
What the brand stands for, its position, and how several brands in one group fit together.
Service area 02
Branding & Design
A brand that looks, sounds and behaves like the same business everywhere.
For new brands, growing businesses and groups with several brands. We start with what the brand should mean, then name it, design it and carry it onto packaging, profiles and print, in Arabic and English.
The services
Naming & Verbal Identity
The name, the key messages and the voice, with a first screening of the name in your markets.
Visual Identity Design
The full visual system: logo, colours, type, elements, guidelines and editable templates.
Interior & Brand Space Design
How the brand shows up in the place: patterns, colours, graphics, front and signage, as direction for whoever builds it.
Packaging Design
Packs and product labels for one product or a full range, with files ready for the printer.
Company Profiles & Presentations
Company and group profiles, capabilities and sales presentations, sales sheets and catalogues for the sales kit.
Print Design & Production
Business cards to catalogues, menus, banners and signage, designed and followed through printing.
Help choosing
Logo only or a full visual identity?
A logo is enough when the brand is small, appears in few places and the team can apply it carefully. Once the brand appears on packaging, signage, social media and print, or several suppliers handle it, a full visual identity with guidelines keeps it consistent. Logo Design covers the first case; Visual Identity Design covers the second.
Do we need brand strategy before design?
Not always. If the position, audience and personality are already clear and agreed, design can start from a good brief. If the team disagrees on who the brand is for, or a rebrand or a multi-brand group is involved, start with Brand Strategy & Positioning.
Company profile or pitch deck?
A profile and sales presentations help clients, partners and tender committees choose you. A pitch deck asks investors to fund you, so it follows a different story. If you are raising a round, go to Pitch Deck Design.
Packaging or print?
Anything that sits on the product itself, the pack or the product label, belongs to Packaging Design. Promotional stickers, menus, brochures, catalogues and other printed materials belong to Print Design & Production. A catalogue that is part of a sales kit with the company profile can be written and designed with it under Company Profiles & Presentations, and printed through Print Design & Production.
How these services connect
Strategy gives naming and design something to follow, but each service can be taken on its own when that groundwork already exists. A visual identity makes packaging, profiles and print faster and more consistent. Nothing here is sold as a forced bundle: we suggest the starting point that fits where the brand is today.
Work in Branding & Design
All work
Not sure where your brand should start?
Tell us where the brand is today and what is coming next. We will suggest the first step.