The detergents and personal-care shelf is crowded, and most products look alike. Al Rimah Al Awali wanted a brand for Sayyib that people can spot from a distance, covering everything from shampoo and hand wash to shower gel and household cleaners.
What we did
What we did and why
We designed a bilingual cloud mark that reads as clean and fresh in Arabic and English, with colour versions for each product family. The guidelines carry it across packaging, stationery, uniforms, flags, vehicles, billboards and social media.
01
Identity
The main logo, its backgrounds and its colour versions for each product family.
02
Packaging
Packaging for household and personal-care products that is easy to find on the shelf.
03
Brand in Use
Stationery, uniforms, bags, flags and vehicles.
In their words
The detergents and personal-care market is crowded, and every product on the shelf looks alike. We wanted a brand you can spot from a distance and that catches the eye. That is what OG did with Sayyib, from the name to the bottle.
