MCC
Research and a complete brand and growth system for a security solutions integrator, built on one idea: the owl's eyes become camera lenses.
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Work
Work that started with the business, not the brief.
Brand, packaging, profiles, websites and campaigns for businesses in Egypt, the Gulf and the wider region. Each case shows what the client needed and what we built.
Case studies
Mon Me
A dessert-first café in the UAE, renamed, repositioned and given a complete brand system: where crafted moments flow.
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Pistachio
Pistachio, “The Secret of Desserts”: identity, packaging, product photography, social media and website for a dessert brand in Egypt.
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Sayyib
A detergents and personal-care brand built to stand out on a crowded shelf, from the name and logo to the bottle.
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Art Creator
A rebrand, positioning, guidelines and company profile for a Saudi studio that designs and produces sculptures and art installations.
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Toucan Coffee Beans
A coffee beans brand in Egypt, from research and identity to packaging, branded applications and social media.
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Jouri Ward
An identity and pattern system for a café and restaurant in Egypt, carried across packaging, signage and service.
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Fitness Reps
A gym in Egypt built from research to the gym floor: brand, merchandise, pricing, marketing, ads, production and interior direction.
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Air Gym Elite
A company profile for a gym and wellness club with branches in Heliopolis and Nasr City, Cairo.
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Five Senses Center
A rehabilitation centre for children with special needs: research, logo, identity, brand guidelines and print, from stationery and uniforms to signage and outdoor.
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QWAM
We built QWAM as a complete brand system for slimming and wellness products: identity and packaging, a marketing plan, product selection and pricing, photography, social media management and campaigns, and the website.
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O.O Lens
We built O.O Lens as one brand system for natural-look coloured contact lenses, from research, the name and the logo idea to packaging, photography, social media, campaigns, retail and a website for the UAE market.
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Rokaya Jaheen
We built Rokaya Jaheen's identity around a needle passing through her name, then carried it into labels, packaging, photography, social media and campaigns, so every piece reaches its audience with one calm, refined character.
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Al Dhafrah
In Dubai's crowded car rental market, we started by studying the market, the customers and the competitors, then repositioned Al Dhafrah, redesigned its logo and identity, and carried the new direction into the company profile and the website.
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Cainira
We built Cainira, a brand of herbs, natural oils and natural products, from research and the name to identity, packaging, pricing, the market-entry plan, photography, social media and ads.
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Clients
More businesses we have worked with
Case studies for more of these clients are on the way.
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