Customer Research & Segmentation
Who buys, who decides, why they choose you and where you lose them.
Marketing & Strategy
Market & Competitor Research
Know if the opportunity is real before you invest in it.
For companies weighing a new product, branch, brand or market. We research the market, its demand and the competitors already in it, so the decision rests on evidence instead of assumptions.
Who it is for
- A new product, branch or brand is being considered
- You are considering a new country, such as Saudi Arabia or the UAE
- Competitors are moving and the reason is unclear
- Investors or partners ask for evidence of demand, or for a feasibility study
How we work
- 01
Frame the decision
We agree the questions the research must answer and how the answers will be used. You approve them before we start.
- 02
Gather evidence
Desk research, competitor review, social listening, field visits, interviews and surveys, as the decision needs. Methods, sources and locations are agreed per project.
- 03
Make sense of it
We turn findings into a view of the opportunity, the risks and the gaps, and separate what is known from what still needs testing.
- 04
Recommend
We present the findings, answer your questions and agree the next step with you.
What we need from you
- The decision you are facing and when it must be made
- Any sales, customer or past research data you have
- The competitors you already watch
- Introductions to people we should interview, such as your sales team, partners or distributors
Not included in this service
- Research into your own customers, their segments and journey Available as its own service
- Setting the prices themselves, built on the willingness-to-pay findings Available as its own service
- A full launch or market entry plan, once the research says go Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
What it covers
- Market size
- Demand
- Competitors
- Category analysis
- Opportunities and gaps
- Price research and willingness to pay
- Social listening for research: what people say publicly about the category
- Quantitative surveys: our own team in Egypt and Dubai, with partners in other markets
- Financial feasibility studies and business plans
What you receive
- Market and competitor report
- Opportunity and gap map
- Recommendations: whether and where to enter or launch, what to test first, what to avoid
- Financial feasibility study or business plan, when included in the scope
What we work toward
We aim to reduce uncertainty, not remove it. Some answers stay estimates, and the report says which ones and how confident we are in each.
Questions before you decide
Can you size a market with little published data?
Often, yes, by combining sources: published figures, competitor signals, demand indicators and interviews. The result is an estimate with its assumptions shown, so it can be checked and updated.
How is this different from buying a ready-made industry report?
A ready report describes a sector in general. This research starts from your decision: your product, city, competitors and customers, and ends with a recommendation.
Is this the same as a feasibility study?
Market research is the market side of one: demand, market size, competitors and what customers are willing to pay. We also prepare full financial feasibility studies and business plans, which add the financial projections, such as revenue and payback. If you need one, tell us at the start so both parts are scoped together.
Do you run surveys, and where?
Yes. Our own team runs quantitative surveys in Egypt and Dubai, and we work with partners in other markets. Method, sample and languages are agreed per project, and the report says what the sample can and cannot show.
Works well with
Launch & Market Entry Strategy
A plan for launching a product or brand, or entering a new country.
Pricing Strategy
Price levels, offers and menu or product pricing, based on value and market.
Insights on this service
All insightsNot sure the market is there?
Tell us the idea and the market. We will tell you what we would need to find out before you invest.