Visual Identity Design
The full visual system, with guidelines and templates the team can use.
Visual Identity Design
Logo Design
A logo that works small, large, in Arabic and in English.
For new businesses and brands that need a professional logo now. We design the logo with the versions it needs, test it at real sizes and hand over files ready to use.
Work in this service
All workEach logo here was designed as part of a visual identity project. Open the project to see the full identity.
When it fits
- A new business needs a logo before opening or launching
- The current logo is hard to read small or does not print well
- The logo has an English version only and needs an Arabic one, or the reverse
This page, or the broader service?
Choose Logo Design when
- The business is new or small and appears in a few places
- The brand position is clear and only the mark is missing
- An existing identity works but the logo needs redrawing or an Arabic version
Choose Visual Identity Design when the brand will appear on packaging, signage, social media and print, or when several people and suppliers will apply it. A logo alone does not tell them which colours, fonts and layouts to use.
What it covers
- Logo concept and design
- Logo versions: main, stacked or horizontal, icon, Arabic and English, colour and single colour
- Final files for print and screen
- Review process with agreed rounds
- Basic usage notes: clear space, minimum size, colours
What you receive
- Final logo in the versions agreed for the project
- Final files for print and screen, in the agreed formats
- A short usage sheet for the logo
How we work
- 01
Brief
We agree what the logo must say, where it will appear and which languages it needs.
- 02
Concepts
We present logo concepts shown at real sizes and on real items, with our recommendation.
- 03
Revisions
You give consolidated feedback on the chosen concept. The number of review rounds is agreed and written down before work starts.
- 04
Final files
After approval, we prepare every version and file and check them before handover.
What we need from you
- The final name in Arabic and English, with spelling confirmed
- Who the brand is for and how it should feel
- Where the logo will be used most
- One decision maker for feedback and approval
Not included in this service
- Full visual identity: colour and type systems, brand elements, guidelines and templates Available as its own service
- Trademark search and registration of the logo: these need a trademark lawyer or agent
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Can a logo grow into a full identity later?
Yes. We design the logo with that in mind, so colours, type and elements can be added later without redrawing it.
How do the Arabic and English versions work together?
We design both together, not one translated from the other. We decide how they sit, side by side, stacked or as separate versions, and check that the Arabic stays readable at small sizes.
Do we get the source files and the rights to the logo?
Yes. After handover, the source files and full rights to the logo go to you. Registering it as a trademark is a separate legal step for your lawyer.
Works well with
Naming & Verbal Identity
Names, messages, voice and taglines that work in Arabic and English.
Print Design & Production
Printed materials designed on brand and followed through to delivery.
Need a logo that works everywhere it appears?
Tell us the name, the business and where the logo will live. We will tell you if a logo alone is enough.