Photography & Video Production
Photos, brand films, TV and radio ads, reels and short videos, made for each platform.
Advertising Campaigns & Media Buying
TV, Radio & Outdoor Advertising
Broad reach, planned and booked with care
For launches, seasons and products that need to reach many people at once. We plan which TV, radio or outdoor media fit the audience, book them with media owners in your target markets, produce the TV and radio ads, and print and install outdoor materials.
What it covers
- TV, radio and outdoor media planning
- Buying and booking with media owners
- Choosing TV channels, radio stations, time slots and outdoor sites, including billboards and digital screens, by audience
- Audience data for planning, such as TV ratings and outdoor traffic, through our partners
- TV ad production
- Radio spot production
- Preparing materials to each medium's specs
- Outdoor printing and installation
- Advertising permits, handled through our partners
- Scheduling and coordination with media owners
- Campaign reporting using the media owners' proof of airing or display
What you receive
- A media plan by medium, market, area and period
- Confirmed bookings with the media owners
- TV and radio ads produced, or your existing ads adapted, to each medium's specs
- Outdoor materials printed and installed on the booked sites
- A post-campaign report
What we work toward
We aim to put the message where the audience will see or hear it most, within the budget. Availability and terms are set by each media owner, so we confirm them per booking.
When it fits
- A launch or season needs reach that digital alone will not give
- A product sells to a broad market across cities
- A branch opening needs visibility in one area
- The brand already has a TV or radio spot and needs it placed well
This page, or the broader service?
Choose TV, Radio & Outdoor Advertising when
- The campaign needs mass reach in a short period
- The audience is broad or less active online
- A location or area matters, such as a branch opening
When traditional media runs alongside digital ads and the budget must be split between them, Advertising Campaigns & Media Buying gives one plan for both.
How we work
- 01
Audience and reach
We define who must see or hear the ad, in which markets, where and when, using audience data from our partners.
- 02
Media plan
We compare media options and propose a plan. You approve it before any booking.
- 03
Produce and book
We book with media owners and produce or adapt the TV and radio ads to each medium's specs. You approve the ads and outdoor designs before they run.
- 04
Permits, print and install
Our partners handle the advertising permits. We print the outdoor materials and install them on the booked sites.
- 05
Follow and report
We follow the run with media owners and report what aired or was displayed.
What we need from you
- The campaign goal, audience, target markets and areas
- The media budget and campaign period
- Approved master materials, or a brief if we will produce the ads
- Any documents the advertising permits require
Not included in this service
- The campaign idea and copy Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Can TV, radio or outdoor be measured?
Not as directly as digital. We report what ran, from media owners' records. Audience data from our partners, such as TV ratings and outdoor traffic, shows who the media reach. Where possible we also track signals such as search or enquiry changes during the campaign.
Do you handle permits and outdoor installation?
Yes. Our partners handle the advertising permits, and we print and install the outdoor materials. We ask you only for the documents the permits require.
Works well with
Content & Creative
Campaign ideas, content plans, copy and designs: what to say and how it looks.
Print Design & Production
Printed materials designed on brand and followed through to delivery.
Planning a launch or season?
Share the audience, areas and period, and we will suggest a traditional media plan.