Photography & Video Production
Photos, brand films, TV and radio ads, reels and short videos, made for each platform.
Photography & Video Production
UGC Content Production
Natural, creator-made content, briefed and reviewed before it reaches your channels.
For brands that want content filmed by content creators in their own style, for social posts and ads. We write the brief, select the creators, coordinate production and review each piece before delivery.
When it fits
- Ads need more creative angles to test
- The product is easier to understand in someone's hands than in a studio
- Brand content looks polished but distant on social media
- A launch needs a batch of short videos quickly
This page, or the broader service?
Choose UGC Content Production when
- Ads and social media need many short variations
- The product shows well in use, in real settings
- The brand wants content that looks native to the platform
When the brand needs control over every frame, such as a brand film, product photography or a shoot with a set look, Photography & Video Production fits better. UGC adds to that material; it does not replace it.
What it covers
- Creative brief, hooks and angles to test
- Selecting everyday content creators in Saudi Arabia, the UAE and Egypt, in Arabic or English
- Paid content disclosed as advertising or a paid partnership
- Coordinating production
- Reviewing every piece against the brief
- Delivering the agreed usage versions
- Usage rights agreed per project
- Handover for paid social campaigns
What you receive
- A written brief with the messages and claims allowed
- A shortlist of content creators for your approval
- Reviewed videos and photos in the agreed versions
- A record of the usage terms agreed for each piece
What we work toward
Content that feels at home on the platform and gives your ads more angles to test. How it performs depends on the offer, the targeting and the testing behind it.
How we work
- 01
Brief
We set the goal, the audience, the key points and what must not be said.
- 02
Select creators
We propose everyday creators in Saudi Arabia, the UAE or Egypt who suit the product, the audience and the way people speak in that market. You approve the shortlist.
- 03
Produce
Creators film with the product in their own style. We coordinate schedules, products and filming notes.
- 04
Review and deliver
We check each piece against the brief and the allowed claims, request changes where needed, then deliver the agreed versions.
What we need from you
- Product samples for the creators
- Accurate product facts and the claims that are allowed
- Where the content will be used, and for how long
- Approval of the creator shortlist
Not included in this service
- Running the content as paid ads Available as its own service
- Publishing on your accounts Available as its own service
- Fully produced shoots with a controlled look Available as its own service
Quantities, formats, timing and review rounds are set for each project and written into the scope before work starts.
Questions before you decide
Is UGC the same as customer reviews?
No. Creators make content from their own use of the product, under our brief. We do not write fake testimonials or invent customer experiences, and we do not present a creator as a customer they are not. Paid content is disclosed as advertising or a paid partnership.
How long can we use the content, and where?
That is agreed per project before production: the channels, whether it runs as paid ads, and for how long. The terms are written down so everyone knows them.
Works well with
Social Media Advertising
Paid campaigns on the social platforms where your audience spends time.
Social Media Management
Strategy, publishing, replies, monitoring and reports for your social accounts.
Need more content for your ads?
Tell us about the product and where the content will run. We will suggest a UGC brief.